I like it. Although there's still lots of stuff they need to implement at end game along with balancing issues with pvp/pve gear. Things like dmg/healing meters aren't currently available so if raiding, you can't really tell who is doing what in terms of performance.
Story-wise however, the game is amazeballs and each class has their own storyline.
the levelling / character stories are nice.
The multiplayerness is pretty much non existent.
Unlike WoW where there is a sense of lots of players doing things, crowded cities , ppl grinding etc ; you don't really get that in ToR. In fact the social tools / experience are virtually non existent. You see a few players kill a few mobs, that look the same as the mobs you were killing 10 levels ago , and thats about it. All the multiplayer content is face roll, spam what you got till the mob dies.
Some might say thats cos it's a 1.0 game. But its not like Bioware didnt have many good references to borrow from .
I would say its like and "arcade mode" of an mmorpg. So for me , ill play to 50 to "complete" my character. Then ill prob stop playing . I haven't seen anything in the game that remotely compels me to stick around at 50 (ref the social experience).